Go Start Up-Karan Kashyap

Book: Go Start Up
Author: Karan Kashyap
Publisher: Fingerprint Publishing

What are the steps one should take once you have decided to venture out?

Go Start Up by Karan Kashyap is a book that precisely talks about this. Based on intensive interactions with businesses in India’s third-largest start-up ecosystem, the book provides a starting point for young enterprises’ owners to establish their legacy as founders. In conjunction with importance of values and culture, the book keeps in mind important facets for potential entrepreneurs who are thinking of starting an enterprise such as Visual Appeal, Effectiveness, innovative ideas etc. The book also incorporates Words of Wisdom from Founders of Unicorns.

Usually, non-fiction books about business are filled with jargons and concepts that generally feel alien to most of us, however this book moves away from that and presents an interesting read into the mind of an entrepreneur. The book takes up simple yet critical issues that startup founders face and then goes on to talk about the various ways to solve those issues. The book is visually appealing, and the author uses charts, graphs and graphics to put forth his points and summarize them for the benefit of the readers. The language used in the book is easy to read and understand and the focus is on the content, rather than the style of writing.

The book explores ideas, cultures, expansion etc.; issues that are of paramount importance to an entrepreneur as they move ahead in their journey. Karan also uses examples to show how he arrives at those solutions and then provides a template for the user to implement the ideas in the book through the form of worksheets towards the end of the book, and even they have been provided with examples for the reader to maximize their learnings in the book. Being an excellently researched book, I was impressed by the resources Karan provides in the form of list of venture capitalists, accelerators and incubators etc. He also provides a list of jargon that is used in the circles to help one prepare.

Overall, this is a book I would recommend for anyone who is thinking about dipping their toe in the world of startups, or for that matter everyone who is working in an organization as some of the concepts can easily be used in our day-to-day workspace. The book scores a 4.75/5 for me.

This review is in collaboration with Fingerprint Publishing, and a copy of the book was provided to me in exchange of an honest review.

Get a copy of the book on Amazon India or your local bookstore!